Jurgenson's was the first market in the "Center" of the
Palisades. Norris Hardware was next door. Both were wedged
between the Palisades Pharmacy and the Bank of America on Sunset
and Swarthmore. Starbucks is now on that corner. Across the
street was Norma Reno's "Flying A" station, adjacent to Roco
Ross's Mobil gas station. At the corner of Via de la Paz and
Sunset Blvd. Was "Cheto" Chukovich's Standard Oil station where
Ron and Freddy Chuckovich and Merit Daley worked. Merit had a
way cool long forked chopper way before Dennis Hopper, Peter
Fonda and "Easy Rider" were even thought about...
Nov 1 at
Mayfair was the first Supermarket at Via de la Paz and Sunset.
Before that the first grocery store was near the "Old Drug
Store" as we called it, but I don't think it was called
Jurgenson's back then, not sure. Is it still called Jurgensen's?
Remember Batson's Restaurant that was there too, it was just
north of Jurgensen's before the bank…Bobbi Barton and I use to
go eat there about once a month at lunchtime from Pali Elem….we
thought we were soooo grown up. Remember the Trampoline place
on the "Dirt Road" across from the car wash?
Welch Nov 2
remembers the tune that the Good Humor Man Truck played.....da
da da da da da da da ? Remember those great vanilla ice cream
sundaes with the chocolate on top that came with the top you
pulled off and the little flat wooden spoon ?
also loved our Edgemar Milk Man....he left milk in the cool
bottles in a little place that opened in our kitchen wall !!
The milk had cream on top.
remembers that white margarine that had a yellow pill in it ?
You had to squeeze and squeeze to get the color into the
margarine! Gross. My sister and I sat on the porch and squeezed
and squeezed until it turned yellow.
a fun thread but some people want to be taken off the thread !!
with me. I had to sit on a stool in the kitchen with a very big
spoon. Stirring this stuff until that red yellow made it all
turn yellow. My mother always told me it was part of her magic,
and she would turn me yellow if I screwed it up. You just gotta
love Charlotte. She never missed a trick! Xon
worked at that Newberry's at age 16. It was my first job that
was not under the table. I worked at a restaurant across from
POP before that and I was under age and paid cash. I also worked
at Lerners on Third.
Nov 3, 2015,
M K G
Pacific Palisades: What it is. What it was. Why it’s special.
The historic Palisades
Barber Shop sometimes displays a t-shirt that reads: “If you’re
rich, you live in Beverly Hills. If you’re famous, you live in
Malibu. If you’re lucky, you live in Pacific Palisades.”
Mayberry by the Sea
Palisadians would rather live here than anywhere else on the
planet. They often greet each other with a knowing smile and the
phrase “Another day in paradise.” They believe that the greatest
country in the world is America, the greatest state is
California, the greatest city is Los Angeles, and the absolute
best place to live in LA is Pacific Palisades. The Palisades is
such a wholesome haven that it’s known as “Mayberry by the Sea,”
and like Mayberry, it even has such village regulars as
Friendly-Pipe-Guy, who likes to wave to everyone as he smokes
According to Urban Dictionary, Pacific Palisades is, in their
words, “The best neighborhood, free from the gridlock traffic
that plagues the rest of Los Angeles. Many families, lots of the
rich & famous and high performing business/community leaders.
Not many apartments, and the entry-level house is $1.5 – $2.5
million. Although conservative in lifestyle, majority are rabid
liberals. Strong community values with excellent participation
at all age levels. Beaches are better than Santa Monica or
Malibu, but there is no nightlife, town closes at 9pm sharp.
Palisades Patrol is a professional, no nonsense security service
that always seems to be aware of what is going on and is Johnny
on the spot at any incident. Outstanding hiking and mountain
biking routes.” 
Name your Neighbors
Palisades gets its name from the ocean and the bluffs, and has
absolutely no connection to Palisades Park in New Jersey or any
other palisades-named locations. We are THE Palisades. The town
is often referred to as “Pali” or “the Palisades,” and residents
are known as “Palisadians.” However, they are also “Angelenos,”
because the Palisades is actually a neighborhood in the city of
Los Angeles, bordered on the north by Malibu, on the east by
Brentwood, and on the southeast by The People’s Republic of
Religion and Politics
Palisades has about 27,000 residents, and was once called a
“Catholic ghetto” because of its vibrant Roman Catholic
community, which is centered around Corpus Christi Church. Today
about 36% of Palisadians are Catholics vs.19% of the entire
country, according to “Best Places to Live.”  Other major
religions are also represented, with such beautiful places of
worship as Kehillat Israel Jewish Congregation, Saint Matthew’s
Episcopal Church, and Self-Realization Fellowship Lake Shrine.
For the non-religious, there are endless opportunities to attend
“the church of the outdoors” at the beach or in the mountains,
but unfortunately, there is no longer a sports bar or movie
theater to feed one’s spirit. Since Steve’s/The Oak Room closed
last year, the only Palisades hangouts are restaurants, and
there hasn’t been a movie theater in town since the Bay Theater
closed in 1978.
As part of the city of Los Angeles, Pacific Palisades is under
the jurisdiction of LA Mayor Eric Garcetti, and is represented
by City Council Member Mike Bonin. (Pronounced “Bah’ nin.” Also,
FYI, U.S. Speaker of the House John Boehner’s name is pronounced
“Bay’ ner.”) Pacific Palisades is represented by Democratic
Congressman Henry Waxman in Washington, while in Sacramento,
Pali is represented by Democrat State Senator Ted Lieu and
Democrat Assemblyman Richard Bloom. 51 percent of registered
voters in the Palisades are Democrats, while 28 percent are
Republicans, 3 percent are in other parties, and 16 percent
declined to state. 
The most famous politician to reside in the Palisades was Ronald
Reagan, who lived with Nancy and the kids in a Palisades Riviera
ranch house from the late 1950’s until he became President. He
was given the home in 1957 as a thank you gift from General
Electric for his success as the host of GE Theater. It was in
this house that Reagan gradually changed from actor to
politician, and ultimately fielded the congratulatory phone call
in November 1980 from Jimmy Carter, who conceded defeat in the
presidential election. The home just sold on Valentines Day of
2013 for $5.2 million to a Democrat… or maybe a Republican. The
buyer chose to be anonymous.[3.5]
The Mayor Business
the fact that Pacific Palisades is part of the city of LA, the
Palisades Chamber of Commerce decided six decades ago to
convince different celebrities who are Pali residents to take
turns as the “Honorary Mayor” of the Palisades. The first of
these, in 1951, was actress Virginia Bruce. Other honorary
mayors over the years have included Jerry Lewis, Walter Matthau,
Adam West, Chevy Chase and Rita Moreno. The five most recent
mayors have been Sugar Ray Leonard, Gavin MacLeod, Steve
Guttenberg, Anthony Hopkins, and Martin Short. The newest
honoree and 28th Mayor of Pacific Palisades is the Honorable
Jake Steinfeld,  who is already being addressed on the street
with “Mayor Jake!” “Hizzoner!” “Jake!” and “Can you fix this
pothole?” He actually has no official authority to fix potholes,
but he probably knows a guy who knows a guy who can help.
The Village, located on both sides of Sunset Boulevard around
Swarthmore, is the Palisades’ main business district. It
features a farmers’ market every Sunday morning, and has an
amazing selection of great restaurants, shops and realtors.
Other wonderful eateries and stores can be discovered throughout
the Palisades, from the beaches to the Highlands to the borders
of each neighboring town. There is no reason to ever leave
Pacific Palisades to shop or eat, and many local businesses are
listed in the Chamber of Commerce directory. 
Palisades neighborhoods include the Alphabet Streets, Huntington
Palisades, the Riviera, Marquez Knolls, Palisades Highlands,
Rustic Canyon, the El Medio Bluffs, and Castellammare. According
to the LA Times, the median income in Pacific Palisades is
$168,000, the median age is 43, and the population is 88% white.
In the Beginning
before the white man came to the west side to build McMansions,
Native American Chumash and Gabrielino people occupied the
southern California coast.  Explorers and Hispanic settlers
moved in next, but Wikipedia’s short strange history of the
Palisades begins in 1911, so that’s where we’ll focus. Their
following entry cites references and is in sync with other
1911, film director Thomas Ince created his Western film
factory, ‘Inceville,’ which at its peak employed nearly 600
people. A decade later, the Rev. Charles H. Scott and the
Southern California Methodist Episcopal Church bought the land;
in 1922, Scott founded Pacific Palisades, envisioning an
elaborate religious-intellectual commune.  Believers snapped
up choice lots and lived in tents during construction. By 1925,
the Palisades had 100 homes. In one subdivision, streets were
named for Methodist missionaries. The tents eventually were
replaced by cabins, then by bungalows, and ultimately by
their exile from Nazi Germany in the 1930s and 40s, many German
and Austrian intellectuals and artists settled in Pacific
Palisades, including Thomas Mann,  Lion Feuchtwanger, Vicki
Baum, Oskar Homolka and Emil Ludwig.
Villa Aurora on Paseo Miramar, the Spanish colonial home of
Feuchtwanger and his wife, Marta, became the focal point of the
expatriate community, which was nicknamed “Weimar by the Sea”.
 For many decades there was a virtual ban on drinking
alcohol in the district, and a Chinese restaurant, House of Lee,
held the only liquor license. The Presbyterian Church originally
owned a conference center in Temescal Canyon before it was sold
to become Temescal Gateway Park.”
Singing its Praises
Palisades has world-class hiking trails and spectacular beaches.
Temescal Gateway Park merges into the 240 square mile Santa
Monica Mountains National Recreation Area, a National Park
Service unit with over 500 miles of trails.  Will Rogers
Beach and Topanga Beach are the ideal California sun spots, part
of the Palisades surf scene that gained global recognition
through the Beach Boys’ hit song,
Surfin’ USA. Here are that song’s best lyrics. Feel
free to sing along:
Haggerty’s and Swami’s
San Onofre and Sunset
Redondo Beach L. A.
All over La Jolla
At Wa’imea Bay.
Everybody’s gone surfin’
legendary local institutions that spread Pali pride are
Palisades Charter High School, a.k.a. “Pali High,” the
Palisadian-Post, and Pacific Palisades Chamber of Commerce. The
Post was launched in 1928, the Chamber started in 1949, and Pali
High was built in 1961. All three organizations contribute to an
extraordinary community spirit, which may be most evident in
sporting events and holiday celebrations. Every 4th of July, the
chamber sponsors events which include competitive running races,
one of America’s best Independence Day parades, and a concert
and fireworks show at Pali High’s football field. All the
festivities are captured by the Post’s excellent writers and
Palisades has been such a special place for so many people
throughout its history that current residents are now coming
together to protect its future. There are a variety of issues,
but the biggest priorities are to support local businesses and
preserve the small town atmosphere, as 2.7 acres of the Village
around Swarthmore and Sunset are redeveloped. Together,
Palisadians will exceed their goals. The Palisades abides.
Guy great article, Mr. Swingler a science teacher at Revere
said every time we hit the button to watch our toes wiggle in
the Sears X-ray machine we got almost a one third of a lifetime
of Rads or radiation in our gonads! It was very harmful! One
correction Colvey's men's store was Don Colvey's uncle. Don's
dad had Colvey's Mobil station at sunset and Marquez.
Good article. Does anyone besides me remember the Fiesta Days?
Diane Johnson – Nov 5
worked at "The Teen Shop" on Swarthmore across from 31 flavors,
Woodbury's Dime Store on Sunset ( I remember when it was Easter
and time to put the Easter candy out they brought out the old
candy from the year before and we had to put that out first and
none of the new candy till the old was sold, I thought that was
horrid), Neenie's at the Beach for many summers and the
Criterion Theatre in Santa Monica in those God awful uniforms.
I would have loved to have worked at Knight and Wells
Stationary, I loved that store.
G M K G
I worked at ETTA'S
CONTINENTAL BAKERY on San Vicente near Barrington and at the
BRENTMOBILE CAR WASH on San Vicente. Was also one of many
who worked at the PRONTO MARKET in Marquez Knolls.